Monday, April 9, 2007

KFC "Sweetens the Deal" for Sanjaya

Last Monday, I posted an item about KFC offering Sanjaya a lifetime supply of Famous Bowls, if he wore a bowl haircut on the show.

Well now, KFC is “sweetening the deal.”

Here is the actual letter for your enjoyment…

Congratulations on surviving yet another tough elimination.

Last week, Kentucky Fried Chicken® offered you a free lifetime supply of KFC Famous Bowls® if you donned a bowl hairdo. You chose instead to wow the judges with a slicked-back do, a white tuxedo and your trademark showmanship.

The judges and critics may think you're a long shot for a recording contract, but at KFC, we think you're a real "original." And as the experts in Original Recipe® Chicken, we know an original when we see one! In fact, today, I would like to sweeten our tasty offer by serving you up your very first recording deal.

If you sport a bowlcut hairdo in a nationally televised performance, KFC will grant you a free lifetime supply of KFC Famous Bowls and a charitable donation in your name – plus $5,000 in cash and your own starring role in our next KFC Famous Bowls advertisement.

Now, that’s an offer almost as juicy as our KFC world famous chicken and a deal that could help provide young people with much needed college scholarships via our Colonel’s Scholars charity.

Win or lose, we're confident that KFC's deal will help turn millions of viewers around the globe into "fanjayas."

Your Fan,
Gregg Dedrick
President of KFC

When I posted last week’s letter, I said that I wondered if this was a joke. Well I can now tell you without a doubt that it is not as this letter comes straight from the PR firm that’s handling this deal.

They were also nice enough to send me this picture of their special version of the haircut.

So why would KFC do something like this? The fact that you just read this answers that question…

I would, however, like to remind you—and the fine folks at KFC—that Sanjaya cannot make any deals without approval from 19 Entertainment, who controls his contract, and I seriously doubt they’re going to give permission for this. I don’t think it would make the fine folks at Coca-Cola very happy…